Client Churn Taxonomies
Data-driven frameworks to understand, categorize, and prevent client churn
Understanding why clients leave is the first step to preventing churn. Our comprehensive taxonomies provide agency owners with structured frameworks to categorize churn reasons, identify patterns, and implement targeted retention strategies.
Choose the taxonomy that best fits your agency's needs: use the Expanded Taxonomy for comprehensive analysis and reporting, or the Actionable Taxonomy for focused retention strategies and team training.
Expanded Churn Taxonomy
Comprehensive framework for in-depth churn analysis with 6 main categories and 29 subcategories. Perfect for quarterly reviews and strategic planning.
Actionable Churn Taxonomy
Action-oriented framework designed for immediate implementation with 5 categories and 32 subcategories. Ideal for team training and retention strategies.
How to Use These Taxonomies
Analyze Your Churn
Review lost clients from the past 90 days and categorize them using the taxonomy
Identify Patterns
Look for common categories and subcategories to find your agency's weak points
Implement Solutions
Create targeted retention strategies for your most common churn categories
Ready to Reduce Your Churn Rate?
Understanding churn is just the first step. Let us help you implement proven retention strategies that keep your clients happy and your revenue growing.
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